Behind the Studio

Hi,
I'm Abigail

Designer, nature lover, and the person who genuinely gets excited about finding the perfect font.

130+
Clients Served
5+
Years in Design
View Resume LinkedIn
Abigail — portrait

My Story

Why I do
this work.

The gap between how good people's work is and how their websites represent it — that's the problem I was built to solve.

How it started

I wanted to make a change and work with people doing meaningful work in the world. Therapists, coaches, and small business owners who care deeply about what they do — but whose websites don't come close to reflecting how good they actually are. That gap felt like exactly the problem I was built to solve.

My background

My background is in marketing and UX. This means I think about who your audience is and what they need to feel before they ever reach out — not just how things look. Every design decision is intentional, rooted in real understanding of the people you're trying to reach.

What makes this different

I go to therapy myself. So I understand firsthand how much trust it takes to put yourself out there online — to make yourself findable, readable, vulnerable. I take that seriously in every project I work on. Your website shouldn't feel like a transaction. It should feel like an invitation.

A succulent from the garden Abigail by the ocean A moment between places

On the Side

Words by hand.

I taught myself calligraphy the summer before high school graduation — what started as making my own announcements turned into something I never quite put down. Wedding seating charts on mirrors, cocktail menus on kraft paper, ceremony signs in the desert. It’s the slowest, quietest part of my practice, and the same care for craft and detail finds its way into everything else I make.

Wedding seating chart hand-lettered on a mirror with eucalyptus garland Hand-lettered cocktail menu on kraft paper Wooden ceremony sign — Choose a seat not a side

How I Work

What I bring to
every project.

These aren't just values — they're how I actually show up, in every call, every draft, and every delivered site.

I
Intention first

Every design decision has a reason. I don't add things because they look nice — I add them because they serve your visitors and your goals.

L
Listening deeply

Before anything is designed, I need to understand you — your clients, your voice, your values. The best websites are built on real conversations.

C
Calm collaboration

Working with a designer shouldn't feel stressful. I keep you informed, make the process simple, and handle the complexity so you don't have to.

Beyond the Screen

"You will find me outside gardening or discovering a new coffee shop."

When I'm not designing, I'm in the garden, at a new café, or doing something that brings me back to the present. I believe the most grounded work comes from people who know how to step away from the screen.

That rootedness — in nature, in real conversations, in lived experience — is something I try to bring into every website I build. It's the difference between a site that just exists and one that actually resonates.

Say hello →
Abigail — candid portrait

Ready for something as
grounded as your work?

Every great project begins with a conversation. Let's find out if we're a fit.

Book a Free Discovery Call