I wanted to make a change and work with people doing meaningful work in the world. Therapists, coaches, and small business owners who care deeply about what they do — but whose websites don't come close to reflecting how good they actually are. That gap felt like exactly the problem I was built to solve.
My background is in marketing and UX. This means I think about who your audience is and what they need to feel before they ever reach out — not just how things look. Every design decision is intentional, rooted in real understanding of the people you're trying to reach.
I go to therapy myself. So I understand firsthand how much trust it takes to put yourself out there online — to make yourself findable, readable, vulnerable. I take that seriously in every project I work on. Your website shouldn't feel like a transaction. It should feel like an invitation.
