Knowing my own desires, needs, and goals, and feeling confident in what follows. I spent years in retail before leaving to pursue UX full-time, and found a new passion: building projects I'm proud of that actually get seen.
I want that same clarity for your business too. Helping independent shops and makers, especially women-owned and queer-owned ones, find their footing online lights me up most. Ready for a full rebrand, or just a little polish? I'd love to help.
I spent years in a colorful San Diego plant shop, helping customers, running events, and improving our online store. I saw how much a small shop pours into every detail, and how often the website doesn't show it. That gap is the problem I was built to solve.
My background is in marketing and UX, so I think about what your audience needs to feel before they reach out, not just how things look. Every decision is intentional, rooted in real understanding of your people.
I've worked behind the counter, so I know what a shop owner's week actually looks like: restocking, pop-ups, and updating products late at night. I design sites you can keep up with yourself, so your website feels like your shop, not one more chore.
