I wanted to make a change and work with people doing meaningful work in the world. Therapists, coaches, and small business owners who care deeply about what they do, but whose websites don't come close to reflecting how good they actually are. That gap felt like exactly the problem I was built to solve.
My background is in marketing and UX. This means I think about who your audience is and what they need to feel before they ever reach out, not just how things look. Every design decision is intentional, rooted in real understanding of the people you're trying to reach.
I go to therapy myself. So I understand firsthand how much trust it takes to put yourself out there online: to make yourself findable, readable, vulnerable. I take that seriously in every project I work on. Your website shouldn't feel like a transaction. It should feel like an invitation.
