San Diego Design Studio

Your shop is one of a kind. Your site should be too.

Colorful, easy-to-use websites for independent San Diego shops and makers. Designed by someone who's worked behind the counter.

★★★★★ on Google
30+ clients served
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Your shop already has a feeling: the colors, the music, the little details people notice. Your website should carry it online.

More about me
30+Clients served
5+Years designing
10Years in retail & sales
How could this help my business?

Need your online presence polished? I'm your girl.

Working with me means learning how to work with your site, not against it.

I built GroundedUX from the ground up, so I know what it's like to run a small business and keep a website working for it. I'll teach you the fundamentals of editing your site, so you're never stuck waiting on a designer.

Book a Free Call
What you get

A polished website

One that aligns with your brand and your needs, and feels like walking into your shop.

The confidence to edit it yourself

I teach you the fundamentals, with short video walkthroughs made for your site.

2x

A site built to sell

Jewelry by Lani's sales doubled within 24 hours of one post-launch checkout fix.

Abigail sitting on the cliffs above the ocean
No cookie-cutter templates No upsells No surprise invoices
The Approach

Personal, colorful, and a little opinionated.

I take on a few shops at a time, so yours gets my full attention.

[ 01 ]

Get to know your shop

A relaxed chat (or a visit) about your products, your customers, and what makes people fall in love with your space.

[ 02 ]

Design with personality

Color, type, photos, and words that feel like walking through your door, plus a shopping experience that's simple on any phone.

[ 03 ]

Hand off the keys

You leave launch week confident updating products and pages yourself, with short video walkthroughs made just for you.

How I Can Help

Let's find the right place to start.

Your first website, an online store, or a full refresh. It starts with a conversation, not a deliverables list.

[ 01 ]Shopify · Squarespace

A New Website or Shop

A colorful, easy-to-update site or online store that tells your shop's story, on Shopify or Squarespace.

[ 02 ]Logo · Color · Voice

A Full Brand Refresh

Logo, color, type, and voice, designed alongside your site so everything from your sign to your checkout feels like you.

[ 03 ]Monthly

Ongoing Care

Monthly updates for new products, seasonal sales, and events, so your site stays fresh long after launch.

Not sure which fits? That's what the call is for. Book a Free Call

Kind words.

Hands repotting a plant next to a phone
Google reviews
5.0
★★★★★
Tess Murray★ 5
Carlee Bibb★ 5

GroundedUX not only created a beautiful, professional website for me but also was great at communicating design and layout ideas with me before creating. I can’t recommend enough!!!

T
Tess MurrayTeacher
★★★★★
Google review
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Abigail, founder of GroundedUX
Built between laptops and leaves. Inspiration finds me everywhere, but mostly in the leaves and the light.
Behind the Studio

What grounded means to me.

Knowing what I want and trusting what follows.

I spent years working in a colorful San Diego plant shop, helping customers, running events, and improving our online store. I saw how much a small shop pours into every detail, and how often the website doesn't show it.

Now I help independent shops and makers bring that same care online. Women-owned, queer-owned, small-batch, one-of-a-kind: the businesses that make San Diego feel like home light me up most.

A succulent from the garden
Abigail by the ocean
A yellow camper van under the palms
Read my story
Coffee's on me if you're local

Ready to bring your shop online?

Every great project starts with a conversation. Let's grab 30 minutes and see if we click.

Book a Free Call