A New Website or Shop
A colorful, easy-to-update site or online store that tells your shop's story, on Shopify or Squarespace.
Colorful, easy-to-use websites for independent San Diego shops and makers. Designed by someone who's worked behind the counter.
within 24 hours of a post-launch checkout fix
Working with me means learning how to work with your site, not against it.
I built GroundedUX from the ground up, so I know what it's like to run a small business and keep a website working for it. I'll teach you the fundamentals of editing your site, so you're never stuck waiting on a designer.
Book a Free CallOne that aligns with your brand and your needs, and feels like walking into your shop.
I teach you the fundamentals, with short video walkthroughs made for your site.
Jewelry by Lani's sales doubled within 24 hours of one post-launch checkout fix.

I take on a few shops at a time, so yours gets my full attention.
A relaxed chat (or a visit) about your products, your customers, and what makes people fall in love with your space.
Color, type, photos, and words that feel like walking through your door, plus a shopping experience that's simple on any phone.
You leave launch week confident updating products and pages yourself, with short video walkthroughs made just for you.
Your first website, an online store, or a full refresh. It starts with a conversation, not a deliverables list.
A colorful, easy-to-update site or online store that tells your shop's story, on Shopify or Squarespace.
Logo, color, type, and voice, designed alongside your site so everything from your sign to your checkout feels like you.
Monthly updates for new products, seasonal sales, and events, so your site stays fresh long after launch.
GroundedUX not only created a beautiful, professional website for me but also was great at communicating design and layout ideas with me before creating. I can’t recommend enough!!!
Knowing what I want and trusting what follows.
I spent years working in a colorful San Diego plant shop, helping customers, running events, and improving our online store. I saw how much a small shop pours into every detail, and how often the website doesn't show it.
Now I help independent shops and makers bring that same care online. Women-owned, queer-owned, small-batch, one-of-a-kind: the businesses that make San Diego feel like home light me up most.



Every great project starts with a conversation. Let's grab 30 minutes and see if we click.
Book a Free Call