Independent Design Studio
Websites as
grounded asyour work.
Thoughtful web design and branding for therapists, coaches, and conscious small businesses — built on real conversations, not templates.
Independent Design Studio
Thoughtful web design and branding for therapists, coaches, and conscious small businesses — built on real conversations, not templates.
The Studio
"Your website should feel like an invitation — not a transaction."
I work with people who are doing meaningful, often quiet work in the world, and whose current website doesn't come close to reflecting how good they actually are.
The result is calm, considered websites that build trust before a client ever reaches out. Sites that sound like you, load fast, and don't need a manual to update.
More about me →What I Do
Every project begins with a conversation, not a deliverables list. From there, we shape the right scope for where you are right now.
A clean, intentional website up to 3 pages — designed around branding you already have, or light direction if you need it. When you need a beautiful home on the internet, not a brand overhaul. From $500/month.
See packageA full brand identity and custom website up to 6 pages, designed together. Logo, color system, typography, voice — plus a site that brings it all to life. From $1,200.
See packageMonthly website care to keep your site fresh, accurate, and working perfectly — whatever platform it lives on. You focus on your clients; I handle the rest. From $150/month.
See package
The Approach
I work with a small number of clients at a time so every project gets the attention it actually needs. No templates, no upsells, no surprise invoices — just a calm, collaborative build.
We start with a long, unhurried conversation about your clients, your voice, and what's actually working.
Every decision — type, color, structure, copy direction — is rooted in the feeling your clients need on arrival.
You leave launch week knowing how to update your site confidently — with a Loom library made for how you actually think.
Selected Work
A warm, trust-first website for a growing coaching practice — bookings up 60% in the month after launch.
View case study
An event discovery platform for the LGBTQ+ community — five months, two user groups, three platforms.
View case study
A nine-month behavioral benchmarking study for a Fortune 500 wearable — 120+ sessions, one sharper product roadmap.
View case study
A plant care companion app built from 22 interviews with real plant owners from the nursery where I worked.
View case studyWorking with Abigail felt like being fully seen. She didn't just make me a pretty website — she built something that finally sounds like me and the work I'm here to do.
In Practice
The studio runs from a sunny desk, a running to-do list, and whatever's blooming out back. Here are a few frames from how the work actually gets made.
Notes from the desk & the garden
Behind the Studio
Designer with a background in marketing and UX, based out of the garden more often than not. I started this studio because the gap between how good people's work is and how their websites represent it — that's the problem I was built to solve.
I go to therapy myself, and I take the trust it takes to put yourself online seriously. Your site shouldn't feel like a transaction. It should feel like an invitation.
Read my storyEvery great project begins with a conversation. Let's find out if we're a fit.