Back to Work

UX/UI design · App concept

Plantopedia:
from guesswork to routine.

A plant care app built from interviews with 22 real plant owners I met at the nursery where I worked.

  • iOS app
  • 12 weeks
  • UX research + design
Schedule a call
Plantopedia plant care app mockup

The challenge

People aren't lazy. They're confused.

“I just water it when I remember.” Nearly everyone I interviewed said some version of that. Advice online was conflicting, and existing apps sent generic reminders that were easy to ignore.

What I did

Three changes that mattered most.

A care calendar

See which plant needs what, and when, at a glance, then check it off.

Snap to identify

Take a photo of a new plant and the app fills in its care routine for you.

Fixed what testing found

Changed “Confirm Plant” to “Is this your plant?” and added a re-diagnose option. Both points where testers got stuck went away.

Six Plantopedia screens from login through plant diagnosis
Affinity diagram grouping sticky notes from 22 plant owner interviews into four themes: plant watering issues, care scheduling and routines, where people look for information, and lack of information
Sorting what 22 plant owners told me into four themes the app had to answer.
Before and after of the Confirm Plant screen: the old wording and thin button next to the new Is this your plant? question with a bolder button
Usability fix: “Confirm Plant” became “Is this your plant?” with a clearer button.

What this means for you

I start by talking to the people who actually buy from you, so your site answers the questions they really have.

The results.

  • 22real plant owners interviewed and surveyed
  • 3customer types uncovered
  • 2usability problems found and fixed
  • 12weeks from research to final design

How could this help your business?

Let's talk it through. Grab a free 30-minute call and tell me what your shop needs.

Schedule a call See more work