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Web design · Coaching practice

Purpose Anchored:
from DMs to booked.

A calm, trust-first website for a coaching practice that had outgrown Instagram DMs. Inquiries rose 60% in the first month.

  • Wix Studio
  • 7 days
  • UX + web design

Desktop

The Purpose Anchored desktop homepage: a calm hero with a booking button, an intro to the coaching, services, an FAQ, testimonials, a contact form and newsletter sign-up

Mobile

The Purpose Anchored homepage on a phone: a Book Now button, an Embrace Balance and Fulfillment hero, the coaching approach, FAQ, testimonials, and a contact form
The finished site on desktop and mobile. Hover to pause, or scroll inside either screen.
Schedule a call Visit the live site

The challenge

Great coaching. No front door.

Purpose Anchored had real momentum on Instagram but nowhere to send people. Booking meant back-and-forth DMs, and new visitors had no easy way to decide whether they could trust the coach. The real barrier wasn't price, it was uncertainty.

The @purposeanchored Instagram profile, where the business lived before the website
Where it started: her Instagram, where getting in touch used to mean DMs.

What I did

Three changes that mattered most.

Clear from the first screen

The top of the homepage says who it's for, what changes, and how to book.

One next step

A clear Book Now button at every decision point that leads straight to getting in touch. No competing actions, no guessing.

Questions answered upfront

Services explained in plain language and an FAQ that settles doubts before they turn into a lost visitor.

The top of the Purpose Anchored homepage on a phone: the logo, a Book Now button, and the headline Embrace Balance and Fulfillment
Clear from the first screen: who it's for and a Book Now button.
The Get in Touch section on a phone, with a short welcome and a contact form
One next step: every button leads to getting in touch.
The FAQ section on a phone, starting with Getting Started: reach out by phone, email, or the contact form
Questions answered upfront, before anyone has to ask.

What this means for you

When people can quickly see who you help and how to get started, they stop messaging and start booking.

Start to finish

How the project came together.

  1. Kickoff

    Listening first

    I studied Milly's Instagram and top coaching sites to see what makes people feel safe reaching out.

  2. Design

    A calm, familiar feel

    Soft photography, generous space, and the warm voice she already had on Instagram.

  3. Build

    Built on Wix Studio

    A clear Book Now at every step, services in plain language, and an FAQ for the big questions.

  4. Day 7

    Live in 7 days

    From first concept to a finished, fully searchable site in 7 days.

  5. First month

    60% more inquiries

    New clients found her and reached out through the site instead of DMs.

The results.

  • 60%more inquiries in the first month
  • 0→1from no website to fully searchable
  • DMs → sitenew clients now find her and reach out through the site
  • 7days from concept to launch

How could this help your business?

Let's talk it through. Grab a free 30-minute call and tell me what your shop needs.

Schedule a call See more work