Purpose Anchored
A life coaching practice ready to grow beyond Instagram. I built a warm, trust-first website with booking built right in — and bookings went up 60% after launch.
60%
Increase in bookings
1 mo
Project timeline
0→1
Web presence
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Queer Calendar
An event discovery platform designed for the LGBTQ+ community to find inclusive, affirming events they can actually trust. Five months, two user groups, three platforms. Now live at qcal.app.
121+
Events at launch
5 mo
Research to launch
2
User groups served
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Metaquest VR Usability Benchmark
A nine-month behavioral research study for a Fortune 500 wearable product. 120+ sessions to turn vague "it's hard to use" signals into a repeatable, actionable usability rubric.
120+
Sessions run
9 mo
Study timeline
F500
Enterprise client
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Plantopedia
A plant care companion app built from interviews with 22 real plant owners recruited from the nursery I worked at — turning "I water it when I remember" into a routine that actually sticks.
22
Participants
12 wk
End-to-end
3
User personas
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