A life coaching practice ready to grow beyond Instagram. I built a warm, trust-first website with booking built right in, and bookings went up 60% after launch.
A handmade jewelry brand's website redesign, turning a cluttered shop into a story-led site where everyday shoppers and brides each have a clear path to the piece that's right for them.
An event discovery platform designed for the LGBTQ+ community to find inclusive, affirming events they can actually trust. Five months, two user groups, three platforms. Now live at qcal.app.
A nine-month behavioral research study for a Fortune 500 wearable product. 120+ sessions to turn vague "it's hard to use" signals into a repeatable, actionable usability rubric.
A plant care companion app built from interviews with 22 real plant owners recruited from the nursery I worked at, turning "I water it when I remember" into a routine that actually sticks.