Thoughtful design,
built for how you actually work.

Whether you're starting from scratch, ready for a full brand refresh, or just need your site cared for, it starts with one conversation. Book a free discovery call and we'll shape the right next step together.

Book a Discovery Call

I do my best work with independent shops and makers: boutiques, plant shops, jewelry and gift shops, studios, and small-batch brands. If you're past the DIY builder but not ready for a big agency, that's exactly where I come in.

Ways I Can Help

Pick a starting point.
We'll shape the rest on a call.

Every project looks a little different, so here's the shape mine usually take. Wherever you're starting from, a discovery call is the next step.

Build you a new website

A colorful, easy-to-update site or online store that feels like walking into your shop, not a template.

Give your brand a refresh

Logo, color, type, and voice, designed together with your site so it all feels of a piece.

Keep your site healthy

Ongoing updates and care so your site stays fresh long after launch day.

Untangle a DIY site

Already have something up but it's not quite working? I'll help you fix what's off.

Sharpen your message

Product descriptions and page copy that sound like your shop and help customers find what they came for.

Teach you the ropes

Custom video tutorials so you're confident making your own edits after we wrap.

Not sure which of these fits? That's exactly what the call is for.

Book a Discovery Call

A calm, four-step
process.

No bloated decks, no surprise invoices. Here's exactly what working together actually looks like, from "hello" to launch day.

01. Discovery
A real conversation.

We start with a free 30-minute call. If it feels like a fit, I send a scoped proposal within two business days.

02. Foundations
Listen & research.

Deep dive into your products, your customers, and your goals. The site's architecture and content strategy come out of this phase.

03. Design & build
Quiet, focused work.

Two design reviews, one build review. You see progress weekly via a private shared link and Loom updates.

04. Launch & handoff
You keep the keys.

Pre-launch checklist, soft launch, and a personalized Loom library so you can update confidently.

Frequently asked.

How do I know where to start?

You don't have to figure that out alone. Whether you need a brand-new site, a full brand refresh, or ongoing care, we'll map the right scope together on your discovery call.

What platforms do you design and build on?

Mostly Shopify and Squarespace for shops and online stores, plus Wix, Framer, and Webflow when they fit better. I'll recommend the right one on our call based on how you sell and how you want to update your site.

Do you write copy?

I provide strong copy direction and can draft key pages with you. For brand-critical long-form copy, I'll pair you with a trusted copywriter so nothing sounds generic.

How much does it cost?

Every shop is different, so I'd rather talk with you first. We'll go over what you need on a free call, and you'll get a clear proposal before anything starts. No surprise invoices.

How many clients do you take on at once?

A maximum of three active projects, so every client gets real attention. Booking usually runs 4 to 6 weeks out, worth the wait.

What if I'm not sure what I need?

That's exactly what the discovery call is for. Come with whatever feels off or half-baked, and we'll figure out the right next step. No pressure, no pitch.

I've never used Squarespace, Wix, or whatever platform you recommend. Is that a problem?

Not at all. I've designed and built across Squarespace, Wix, Framer, Webflow, and Shopify. I'll recommend whatever fits you, then walk you through it with tutorials until you're comfortable.

Couldn't I just use an AI website builder instead?

You could, and for some people that's the right call. What I bring instead is a site built around your real story, plus the know-how to keep editing it yourself long after we're done.

Let's see if we're
a good fit.

A free 30-minute call is the easiest way to find out. Come as you are.

Book a Discovery Call